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Sandra Ibarra and Betty Boop!
The “Betty Boop knows it, do you?” campaign was launched on October 19, World International Breast Cancer Day. Betty Boop has become a global glamour brand, a woman who manages to unite freedom, independence and beauty.
The centerpiece of the Be Solidary! Be Boop! campaign is a specially-designed pink handbag bearing an image of Betty Boop and the Sandra Ibarra Foundation signature orange ribbon. The color pink has become the international symbol of the fight against breast cancer.
The handbag will be available in Spain as of December in gift shops and department stores. It will cost 39,95€, out of which 5€ will be donated to the “Be Solidary, Be Boop!“ prevention campaign.
Be Solidary! Be Boop! Handbag
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Tags: bettyboop, charity, merchandise, shopping