Wednesday, February 18, 2009

King Features Syndicate - Licensing

THE GLOBALIZATION OF A BRAND



SHE WAS BORN ON BROADWAY. Created by Max Fleischer on a drawing board during the dark days of the Great Depression, Betty Boop quickly became a legend, the first animated femme fatale, the "Queen of Cartoons." Since her 1930 debut at the New York City-based Fleischer Studios, Betty Boop has starred in more than 100 Fleischer cartoons, two syndicated comic strips and two animated musical television specials for CBS. She was saluted in a prime-time, star-studded tribute on American Movie Classics and was the first cartoon character to be featured in A&E's award-winning "Biography" series. Today, with her unique combination of sassy spirit and common sense, she's become a citizen of the world, a role model for women and young girls and a licensing sensation. Betty Boop has become a multi-million-dollar brand, licensed in virtually every product category by quality manufacturers. She's an undeniable licensing powerhouse in the United States and continues to dominate at retail throughout the world. King Features is building strong programs for Betty Boop in Latin America, especially in Mexico and Brazil; China and Korea; Australia and New Zealand; South Africa; Russia; and the Middle East, particularly in Israel and Turkey.

Artistic innovations in portrayals of Betty's classic image have kept her irresistible appeal fresh and exciting for the marketplace, inspiring outstanding product lines in categories such as:

Apparel and fashion accessories
Bed & bath
Consumer electronics
Cosmetics
Digital mobile downloads
Food and beverages
Footwear
Gifts and collectibles
Greeting cards and e-greetings
Health and beauty aids
Home d├ęcor
Housewares
Jewelry
Stationery, calendars and other social expressions

A universal icon, Betty Boop has teamed with world-famous brands, including:

Adidas ®
Chevrolet
Cingular Wireless
Coca-Cola ®
H&M
Iceberg
Major League Baseball
Marks & Spencer
MasterCard
NASCAR
Universal Studios theme parks

Betty Boop has powerful direct-to-consumer marketing programs supported by multi-million dollar advertising and her products have been featured in major media outlets.

This little woman means big business. Strong sell-through at retail. And consumer satisfaction guaranteed. We're confident Betty Boop business will only continue to grow because our licensing partners are among the best in the world. Our products are high-quality and filled with fun. People of all ages love Betty Boop. Check out the Official Betty Boop Web site at http://www.bettyboop.com/ to see what all the Boopla's about!

King Features Syndicate - Licensing

1000's of Betty Boop items for sale at amazon.com
Apparel & Accessories, Baby Boop, Bobble Heads, Books, CD's, Collectibles, Dolls, DVD's, Figures / Figurines, Greeting Cards, Jewelry, MP3 Downloads, Plush, T-Shirts, Toys & Games, Video Games, Wrist Watches...

For 1,000's of free Betty Boop graphics and animated gifs, go to:

The Betty Boop Pictures Archive
http://bettybooppicturesarchive.blogspot.com/

Betty Boop was created by Grim Natwick
King Features Syndicate / Fleischer Studio
Tags: bettyboop, licensing, trademark
FRESCURA 2009

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